OUR CLIENT EXPERIENCES
We've been helping businesses reach their target audiences for over eight years. We've learned a lot over these years and our clients have benefited. Read directly from our clients how we have helped them overcome their most difficult business challenges.
A manufacturing firm based in UK, suffered from several negative reviews on different review platforms and a bad online news report from one of the local papers.
As a result, 80% of Google search results on the first page were negative.
The client even had negative Glassdoor reviews and a negative YouTube video posted by someone who claimed to be a dissatisfied customer.
IMarketLab was able to identify the keywords that were most problematic and narrowed the list down to seven branded key phrases — these were identified as high priority.
We focused on these keywords, which were generating 80% of the negative search traffic.
We then created a one-year online reputation management strategy with our primary objective being to dilute the first-page results.
We also aimed to suppress all negative sites by choosing high domain authority sites where we could build multiple client profiles.
By using built-in reporting tools, we were able to remove the negative YouTube videos in five weeks.
Then, we created new, positive videos for YouTube, and within just a few weeks, Google replaced the negative results with our newly created videos.
A software manufacturer in UK, had a new product coming out and was looking for the best way to educate their customers about it.
Additionally, they needed to increase their customer base and overall sales revenue.
First, IMarketLab helped the client create a strategy to position themselves as a thought leader in the industry.
To do so, we created original content to engage and educate the core audience, and we needed to design and launch a microsite to support the strategy.
The microsite focused on solving the most common industry problems and, as a result, developed audience engagement with the new software.
IMarketLab also helped the client develop a content strategy by identifying themes the new content should speak to. We then plugged those themes into an aggressive editorial calendar.
A web analytics company in Russia, Moscow, recognized that they needed to break through the highly competitive web analytics market and then stay ahead of the competition.
While achieving that goal, they would also address other problems they had identified: the need to increase the size of the audience in their database and the need to build momentum for a massive product launch.
IMarketLab began by strategizing the product launch. The first part involved providing relevant and useful content, and the second part was in forming relationships with two distinct groups: those who already had an interest in a web analytics solution and those who were unaware of web analytics software.
We proceeded to empower the client to become more active on social media and to aggressively share content from their website under their brand.
IMarketLab used multiple platforms to publish the client’s content and used many social platforms — Facebook, LinkedIn, SlideShare, Twitter, and blog — to amplify the reach for their content marketing strategy.
A diving equipment manufacturer in US, needed much more visibility on the web and a content strategy that would effectively represent and promote their products. In addition, the client wanted to create a microsite where people could learn all about diving and at the same time the client could promote their brand.
IMarketLab started by upgrading the client’s website. We updated product information and rebuilt the website from outdated static content to an dynamic CMS-based website. Then, by implementing the CMS-driven WordPress platform, we laid the groundwork for the client to use additional user-generated content. To help the client with their microsite, we hired a subject matter expert to write technical content about diving and a local photographer to shoot high-quality product images.
An online registration and ticketing service based in Denmark, needed to improve, among other things, their ROI percentage. The client was looking for improvement in their message targeting current subscribers, as well as for an all-in-one solution to managing their marketing campaign.
First, IMarketLab’s team helped the client integrate their HubSpot account with the ManyChat and Mautic platforms.
We proceeded to customize landing pages for each of their opt-in leads and created lead-nurturing campaigns with different messages and goals. Additionally, IMarktLab created message templates and automation patterns that the client could reuse for a future campaign.
The owner of a brick-and-mortar shoe store in the Rossiya, Saint Petersburg, area was experiencing the negative results of increased competition from the local online marketplace for the past two years.
He realized that he needed to increase his inventory turnover through online sales and increase the low traffic and conversion rate on his website.
IMarketLab reanalyzed keyword prioritization and campaign development by adding more keywords that aided conversion from organic search.
By creating and implementing high-converting landing pages, we were able to help the client increase his conversion rate and the average online order value.
Finally, we designed and deployed long-term SEO and link-building campaigns for the client.
An ecommerce business based in Austria that sells fashion accessories needed to improve the number of sales through paid advertising. The client was also concerned that their conversion rate was very low, about 0.5%. At the same time, the client needed to decrease their cost per acquisition for the campaign they were currently running.
IMarketLab researched the client’s competitors in order to discover new keywords to target.
Within the client’s current campaign, IMarketLab compiled data through customer profiling to determine which categories to target for the highest returns.
Then, we restructured their Google Ads campaign to target new keywords with a broader regional scope.
That move saved the client money by decreasing the cost per click because they could stay away from higher cost-per-click keywords.
The final help we provided was analyzing the company’s landing page and making changes that would increase the conversion rate.